Given the rapid growth of theft for dealerships and consumers, coupled with an extremely competitive market, vehicle, and equipment dealers are constantly looking for ways to improve efficiency, security, revenue, and customer satisfaction.
Trackem’s GPS tracking technology offers dealers a powerful tool to streamline operations, provide much-needed security, provide a new revenue stream, and boost business performance. Here's how Trackem GPS can transform day-to-day operations in various types of dealerships—from dealers of passenger vehicles to power sports and marine dealers to sellers of heavy equipment, and more.
Combatting Vehicle Thefts
Vehicle theft is an unfortunate reality for dealerships, especially those with a large inventory of high-demand vehicles or equipment. No matter how secure you may think your lot is, thieves will find ways to steal your assets and disrupt your business. While GPS tracking cannot prevent theft, it can significantly improve the chances of asset recovery.
With that said, Trackem is now in the final testing stages of offering vehicle immobilization through its GPS tracker, so thieves will not be able to start a vehicle, therefore preventing potential theft.
Constant Location Pings: Once a vehicle or piece of equipment is stolen, Trackem’s GPS tracker provides continuous location updates.
Tracking Links: Trackem allows users to easily provide a tracking link to law enforcement for quick and easy recovery, saving the dealership from financial loss and insurance headaches.
Increased Revenue Potential
Trackem’s GPS systems offer an additional revenue stream for dealerships. These systems can be resold at a markup through Finance & Insurance or directly to end customers. Depending on the reseller model, dealers can earn a healthy margin on the tracking hardware and generate ongoing subscription revenue on the Trackem GPS Service side.
Also, if a dealer is looking to build brand value, white labeling options exist for the Trackem GPS platform to be branded. This way a dealer can offer its end customers a tracking platform and/or app which supports the branding goals of the dealer or OEM.
Monitor Test Drives
One of the riskiest parts of an auto sales center's business is allowing customers to take vehicles out for test drives. While trust is key, there’s always a chance something could go wrong. With Trackem’s GPS trackers, auto dealers gain peace of mind.
Geofencing for Approved Test Drive Area: Setting up a virtual perimeter allows Trackem to alert staff if a test vehicle leaves a predefined approved area. This enables quick action to ensure that cars stay in possession of the dealers.
Real-Time Vehicle Tracking: If a test drive veers off course, Trackem shows the exact location of the vehicle. Auto dealers can swiftly act if suspicious activity occurs, potentially involving law enforcement if needed.
See Speeding & Harsh Driving As it Happens: Get notified instantly for speeding, harsh braking, harsh accelerations, or harsh cornering to ensure vehicles are not being abused.
Courts or Insurance May Request Historical Data: In the event of a traffic infraction or accident, dealers can access unlimited historical location, speed, and harsh driving data about the incident to provide proof to law enforcement, courts, and/or insurance companies.
Lot & Asset Management: Keeping Track of Inventory
Managing a lot can be a logistical challenge. Vehicles are constantly being moved for test drives, deliveries, maintenance, or simply from lot to lot. Trackem’s GPS tracking simplifies this process by offering a clear overview of vehicle locations at all times.
Locating Vehicles Quickly: Sales teams can locate any vehicle on the lot in seconds, reducing customer wait times and improving operational efficiency.
Maintenance Scheduling: Trackem can help automate maintenance schedules by tracking each vehicle’s status and location. This ensures that nothing is overlooked, helping to maintain the overall health of a dealer’s service/parts, delivery, loaner, and concierge fleet.
Operational Efficiency: Optimizing Dealership Processes
Dealerships often manage fleets, especially if they offer rental or loaner vehicles. Fleet management is a critical aspect of their operations, and GPS tracking helps dealerships optimize these processes.
Fleet Management Optimization: By tracking each vehicle, dealerships can allocate their fleet more efficiently. Whether it’s a loaner car or a rental vehicle, Trackem ensures timely returns and minimizes downtime.
Cost Control: Trackem GPS tracking can monitor fuel consumption, run time, idling, and maintenance costs, helping dealers reduce unnecessary costs. Optimized delivery routes and reduced idle times translate to lower operational expenses, making the dealership more cost-efficient.
Customer Service Enhancement
In today’s customer-driven market, transparency is essential. Customers expect accurate and real-time information about vehicle availability and delivery times. Trackem’s GPS tracking technology allows dealerships to provide exactly that.
Accurate Delivery Times: With route tracking, dealerships can give customers precise updates on when their vehicle or equipment will arrive, boosting trust and customer satisfaction.
Equipment Usage Reports: For equipment dealers, being able to provide customers with data insights on how and when equipment has been used builds trust and assures them they are receiving well-maintained assets.
Conclusion
Trackem’s GPS tracking technology offers a comprehensive solution for improving security, revenue diversity, operational efficiency, and customer satisfaction. Whether it’s monitoring test drives, recovering stolen assets, optimizing fleet management, or reselling to customers, Trackem helps dealers stay ahead of the competition while reducing costs and enhancing customer experiences. By leveraging the power of data-driven insights and creating new revenue opportunities, dealerships can enjoy long-term growth and success with GPS tracking.
